Chroma ATE in Top 40 Best Taiwan Global Brands

02 Dec 2021

For the third consecutive year, Chroma ATE is awarded as one of the Top 40 Best Taiwan Global Brands as the Chroma brand value has increased by 20% over 2020. In collaboration with the Taiwan Institute of Economic Research, the global brand consultancy Interbrand used their acclaimed brand valuation model for a comprehensive analysis of local brand management from an international perspective. The Taiwan Ministry of Economic Affairs conducts this appraisal as part of its Branding Taiwan program to reinforce Taiwanese brands of international caliber.

Chroma's vision is to develop globally leading products as a world-class enterprise. Our continuous quest to fulfill this brand promise, innovate, and lead emerging technologies, is what makes Chroma a celebrated and trusted partner in the universal supply chain.

Continuous Innovation

Chroma is a world-leading supplier of test and measurement as well as intelligent manufacturing solutions. We drive emerging technologies by ensuring the performance, quality, and success of our customers' products. The recent severe disruptions of the global supply chain underlined the need for flexibility, resilience, and continuous innovation. Chroma eagerly accepted these challenges, seized the market trends, and developed test solutions for applications across high performance computing (HPC) chips, 5G, AIoT, 3D biometrics, electric vehicles, green energy technologies, and AR/VR headsets for the metaverse. In order to fulfill the growing market demand, Chroma relocated to a new and expanded headquarters and factory at the end of 2020. This new base will also serve our future development into different areas.

Environmental Sustainability

Green energy technologies have long been at the core of our products. Steering innovations in the measurement technology, Chroma has developed a range of regenerative power sources and supplies that allow the electricity consumed in the test process to be recycled for reuse. The test solutions not only save customers largely on their electricity bills during production but also reduce energy and carbon emissions for more sustainable production lines. Our regenerative test equipment sold over 2020 has saved a total of nearly 40,000 tons of carbon emissions, equivalent to planting 2.834 million trees, throughout a variety of industries. Environmental sustainability concerns all of us and Chroma strives for ESG sustainability in the field of measurement.

Digital Transformation

The COVID-19 pandemic equally propelled the shift to digital. Chroma followed suit and swiftly moved from physical to digital activities, using various media to enable effective interaction between the brand and our target audience. The newly launched Virtual Chroma online 3D exhibition shines a spotlight on our key products. The 2020 introduction of a new ERP system likewise accelerated smart operation throughout the company. As a result, Chroma successfully remained a key partner in the international supply chain.

Driving Innovation to Success