Once again, Chroma ATE is awarded as one of the Top 40 Best Taiwan Global Brands. The yearly assessment is part of the Branding Taiwan program of the Taiwan Ministry of Economic Affairs. In collaboration with the Taiwan Institute of Economic Research, the global brand consultancy Interbrand used their acclaimed brand valuation model, best known from their Top 100 Best Global Brands report. The assessment took into account both quantitative (financial) as well as qualitative aspects for an overall analysis of brand management. The program assists Taiwanese companies in evaluating their brand value from an international perspective to help build Taiwanese brands of international caliber.
Continuous Innovation & Globalization
Chroma ATE is globally marketed under the brand name “Chroma”, providing test & automation turnkey solutions that ensure the performance, quality, and success of our customers’ products. Our mission of continuous innovation and globalization did not stop during the global pandemic. Seizing the rapid development of AIoT, Chroma provides reliability testing of HPC (High Performance Computing) chips, test equipment for facial recognition 3D sensing components, and power electronics test systems for electric vehicle/green energy and 5G server industries. Riding the waves of market trends, Chroma actively integrates emerging technologies and embraces new business opportunities through strategic investments and collaborations.
Firmly based in Taiwan, Chroma ATE has its eyes set on the international arena through operation sites spread across the world. This year’s economic strategy and corresponding marketing activities have rapidly shifted from physical to digital. Through online activities, including webinars, we managed to bridge the gaps created by local lockdowns and let the brand and target audience interact even more effectively. Chroma’s brand vision is to develop globally leading products as a world-class enterprise. We are committed to continue living up to that commitment and gain customer trust. Ultimately, this will not only lift the Chroma brand value, but also let Taiwanese brands overall shine on the international stage.
Driving Innovation to Success
▲Chroma ATE CFO Paul Ying receives the 2020 Top 40 Best Taiwan Global Brands certificate
from Secretary General of the Industrial Development Bureau Chen Pei-Li